What Is Fairtrade?

Fairtrade is a system of certification that aims to ensure a set of standards are met in the production and supply of a product or ingredient. For farmers and workers, Fairtrade means workers’ rights, safer working conditions and fairer pay. For shoppers it means high quality, ethically produced products.

Choosing Fairtrade means standing with farmers for fairness and equality, against some of the biggest challenges the world faces. It means farmers creating change, from investing in climate friendly farming techniques to developing women in leadership. 

With Fairtrade you change the world a little bit every day. Through simple shopping choices you are showing businesses and governments that you believe in fair and just trade.

Certification partner

Words From Fairtrade


Sourcing on Fairtrade terms shows your customers you’re committed to paying fair prices to farmers and workers in your supply chain. You’ll also be joining a global community of millions making a real difference to farmers and workers in the global south, that ripples out to create a better, fairer world for us all. 
Not only does it benefit farmers and workers, it benefits your business too. You gain the highest customer awareness in any certification and you gain trust – eight out of 10 UK consumers trust the FAIRTRADE Mark.
Your business benefits from stronger, more resilient supply chains and Fairtrade’s impact on the ground gives you results to shout about.  Your customers will feel pride that their seemingly small everyday choices are part of something bigger. And we hope you’ll feel proud too.

official fairtrade website

More about Fairtrade


Fairtrade is about better prices, safe working conditions, local sustainability, and fair terms of trade for farmers and workers.


Fairtrade Schools provides a range of free primary and secondary teaching resources to support global learning in your classroom.


We work with over 400 businesses, from retailers and global brands to small businesses.